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NTA expands “Oras ni Mannalon ti Tabako” broadcast coverage
THE National Tobacco Ad¬ministration has expanded coverage for its “Oras ni Mannalon ti Tabako” Radio Program for 2014-2015 to¬bacco cropping season, with additional three radio sta-tions, bringing to six radio programs for its branch of¬fices in Region 1 and Abra. OMT programs started its broadcast in five radio sta¬tions: DZVV Vigan (Decem¬ber 6), DZTP Candon (De¬cember 15), DZPA Bangued (December 14), DZSO San Fernando City and DZVR Laoag City (December 13). |
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Engr. Jesusa Calano, Agriculturist I of NTA Ilocos Norte Branch Office, anchors “Oras ni Mannalon ti Tabako” (OMT) radio program of the National Tobacco Administration at DZVR Bombo Radyo in Laoag City. |
The sixth OMT program will start its broadcast in DZRD Dagupan on February 6, 2015.
OMT, a component of the agency’s Communication Support Program, had its successful run (November to March) in three radio sta¬tions last cropping season. Since its relaunching during crop year 2011-2012, OMT has been aired weekly (No¬vember to March) in DZVV, DZTP, and DZPA.
Programs in DZVR and DZSO have twice-a-month schedule while the program in DZRD has monthly sched¬ule from February to June. Except for DZPA (15 mins) and DZRD (1 hr), each OMT program is aired for 30 min¬utes.
The expansion of cover¬age was brought out during the meeting of OMT proj¬ect coordinators from the different branch offices last November 28 at NTA Can¬don Branch Office. Assess¬ment of listeners, per survey results, gave the program a high score on technol¬ogy transfer and information about NTA projects and pro¬grams, according to Neyo Valdez, PRO III, central of¬fice project coordinator.
OMT Anchors of the dif¬ferent radio stations are as follows: Nora Corre (DZPA), Adonis Lazo and Marcelia Pulgar (DZTP), Jose Taclas Jr. and Noralyn Idica (DZVV), Jesusa Cala¬no (DZVR), Elizabeth Biala (DZRD), Aurie Nellie Tum¬baga (DZSO).
The OMT radio program has been helping the agency in upgrading the knowledge and competencies of tobac¬co farmers on quality pro¬duction. The program also serves as a venue to clarify issues, particularly on the to¬bacco price and grading sys¬tem during the trading sea¬son. The interaction with the farmers through the broad¬cast is also a good supple¬ment to technology updating being conducted regularly by the agency’s extension workers.
The OMT program is un¬der the direct supervision of the branch manager of the covered area.
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